Andson’s breakthrough technology was developed by Dr. Mason Chilmonczyk, Co-Founder and CEO of Andson, during his PhD studies at Georgia Tech with Professor Andrei Fedorov (Co-Founder and Board Member). Their platform accelerates therapeutic development, reduces costs, and ultimately makes lifesaving treatments more accessible to patients.
As the company and technology continued to grow and evolve since their formation, the Andson team realized their website needed to grow with them to position themselves for success. They enlisted the help of the veteran Ladybugz team to create a bold new website design that could more accurately reflect their technology and the impact it is having in the mass spectrometry space.
Andson Biotech was eager to jump into the creative process with the Ladybugz team, and the partnership between the two was effortless and free flowing from start to finish. Andson put their full trust in the experienced Ladybugz team who has worked with many evolving biotechs before.
The project started with a discovery meeting where expectations and goals were set and timelines were established. The website redesign would include a full site refresh both visually and with updated messaging. The Andson team wanted their new website design to be bold, clean, and exciting and their messaging to tell their story on the About Us page and the impact of their platform in the discovery space. Short, impactful headlines, body copy, and use of visual infographics were all utilized to tell a quick and powerful story on the homepage that is easy to navigate and intriguing. This same visual and messaging approach was carried throughout the entire website. Visual contrast between dark and bright colors created a bold impression paired with hard-hitting messaging.
We worked with the Andson team to build a website design that positioned their platform for success with:
