SonoThera launched in 2022 to commercialize ultrasound-guided nonviral gene therapy, but their co-founders have worked with ultrasound technology for over three decades. Most importantly, as pioneers in the field, SonoThera needed a modern, interactive website. The site’s goal would be to share the team’s rich history and highlight its cutting-edge technology.
Our designers have worked with dozens of biotech companies to design and develop their websites. Therefore, the design team really understands how to incorporate elements of the clients’ technology into the site’s aesthetic.
SonoThera uses a microbubble-mediated process to deliver genetic materials for gene therapy. The team wanted bubbles to be a prominent feature of their new website. Additionally this San Francisco biotech company is built on the basis of ultrasound technology, and needed that imagery to be incorporated into the site as well.
Beyond aesthetics, this website needed to provide critical information to potential investors. Meanwhile, it also needed to attract prospective employees, and peers in the field of gene therapy.
Ladybugz Interactive Agency worked closely with SonoThera to design and develop their new website. Using our extensive experience creating websites for biotech companies, as well as inspiration from the client’s groundbreaking technology, we were able to launch their new site in just over two months.
Firstly, our design team used a sophisticated color palette to offset the whimsical tone of the bubbles throughout this therapeutics website. Secondly, they wove these colors into the iconography of every page. Lastly, a modern sleek design was accomplished using ample white space to create a clean, crisp look.
Additionally, we used actual ultrasound footage in the website’s header to introduce SonoThera’s work on their Technology page. This page also features graphics that visually demonstrate SonoThera’s groundbreaking work in a palatable way, as well as their portfolio of published research.
SonoThera’s new website is a visual representation of its groundbreaking work. Meanwhile, it is enhanced with unique features that provide a simple yet effective user experience:
