Startup Website Design + eCommerce

GermArmor provides anti-microbial germ protection for you and your family while you shop. GermArmor let’s you shop with ease, and is eco-friendly because it is reusable and avoids sending those pesky sanitizer wipes to the landfill.

The product required a rebranding, a new website and eCommerce store and some help to build their brand. GermArmor products are high-end and it was hard to show that based on what they already had. So we also created a brand photoshoot for the company to help them get that visual look and feel they were going for.

Startup Website Design Challenges:

This women-owned startup had already gone down the road of branding and website design, but were ready to take the project to the next level.

• First, GermArmor created a logo and branding that did not quite speak to who they were.
• Next, the GermArmor product startup had a website that needed to be evolved.
• The eCommerce section of the website built on a separate platform which was confusing to users.
• Third, the eCommerce solution needed to integrate the ShipBop warehouse and shipping solution.
• In addition, the company did not have many photos and required visual assets to better tell their story.
• Most importantly, the startup company needed a strategy to get their name and product out there.
• The two-women founders wanted to work with a team who could understand their vision and get to know them.
• As a result, the product startup needed a team that could be more agile and work in a really collaborative environment.