AvenCell an immunotherapy biotech startup in Cambridge MA, turned to our Boston-based web design agency to create a new website for the growing company. AvenCell needed to explain the company’s science and technology around immunotherapy in a clear and compelling message. The company also competes in a crowded biopharma space so differentiation and clarity were important factors to consider. AvenCell also desired a unique and visually striking website that included high-design elements and hard-hitting messaging. Their project timeline was set for 12 weeks.
The clinical-stage biopharma company hoped to highlight their next generation immunotherapies, pipeline, and world-class boards and executive team throughout their new website through beautiful scientific imagery and poignant messaging.
It needed to stand both visually and through its content. A working whiteboard session with our team and AvenCell’s CEO led to the creation of an original piece of artwork that was hand painted by an AvenCell staff member. The watercolor that showed cells and their AvenCell technology in action is beautifully showcased in the hero space of their homepage, giving their overall website design a truly one of a kind look and feel. It is complimented by headlines and supporting content that quickly explains the science and innovation of their allogeneic and switchable technology that uses a patient’s own immune system to target cancer.
This Cambridge-based biopharma company needed a complete redesign of their website and enhanced messaging. Through clean, stunning imagery that combines both art and science and compelling content that both projects high-level messaging while also explaining their technology in detail, our expert team helped AvenCell elevate their website to stand out and reflect their innovation.
This Cambridge-based biopharma company needed a complete redesign of their website and enhanced messaging. Through clean, stunning imagery that combines both art and science and compelling content that both projects high-level messaging while also explaining their technology in detail, our expert team helped AvenCell elevate their website to stand out and reflect their innovation.
The AvenCell team wanted to communicate its differentiators and the benefits of its next generation immunotherapies that address the shortcomings of current T cell-based therapies with a new homepage headline and supporting copy. Our writers presented several new headlines and concepts that ranged in style and tone and the AvenCell team ultimately chose the option that articulated the benefits of their science and technology in a concise and compelling way. Our designers worked to incorporate this messaging throughout the website and the team was very pleased with the outcome.
Once our designers and writers finished the redesigning and rewriting process, we worked with AvenCell to create their new website. Our designers incorporated other scientific imagery throughout the website to compliment the original watercolor artwork on the homepage.
In addition to complete design, our digital agency also wrote copy for this new website. Our content team worked closely with the client to understand their history as a company, as well as the complex science and innovation of their therapies. We have worked with dozens of biotech and biopharma companies to write and edit web copy, and understand the needs and nuances of writing for this industry. We are able to take complex scientific language and make it easy to understand for a range of audiences in addition to making it optimized for the web.
The clinical-stage biopharma’s website not only highlights their groundbreaking work that is creating next-generation immunotherapies for hard-to-treat cancers, but also their experienced team of scientists and innovators. Each page of their site highlights their expertise through:
Learn more about what our award-winning digital marketing agency can do for your biopharma website design.
