Our digital agency has worked with many early-stage biopharmaceutical companies before who are working hard to shift entire industries with new therapies, methodologies, and approaches to drug development.
The Altathera team needed a modern yet informative biopharmaceutical website redesign that could successfully communicate their innovative science and approach to drug development. They also needed to introduce their product that converts a historical inpatient procedure to an outpatient procedure to reduce the burden for patients, healthcare providers, and hospitals to the medical community. Their goal was to reach new investors, and partners, and attract new talent.
Every successful biopharmaceutical website redesign must include clean, professional imagery paired with engaging headlines and supporting copy that together set up the problem, and solution, and drive action. For Altathera, the action was to introduce their approach and product to the industry. By communicating the serious and costly problem they are solving with their science and innovation, they told the full Altathera story that would entice their audience to learn more. Their project timeline was set for 12 weeks.
We partnered with the team at AltaThera to understand their desires so we could create trust and credibility through a modern pharmaceutical website redesign. Our design team utilized a leaner typeface font and modern imagery to elevate their website. Once the visual look and feel were established, our designers and our content team worked seamlessly with the client to refine and enhance their story both visually and through copy.
Our writers clearly set up the problem and solution on the homepage and then directed visitors to interior pages throughout the website to continue the user’s journey. They wanted to include engaging videos as well to further entice their audience to learn more. The messaging creation and positioning process flowed between the AltaThera team and our expert digital agency. Together, the result was a design and messaging strategy that the team had envisioned and needed to communicate their story and build trust.
Apart from beautiful design and clear, engaging messaging, the biopharmaceutical website redesign needed to illustrate the professionalism of their team and the precision medicine they developed. Through clear, concise, and compelling messaging, their personality stood out. The new font and imagery made their biopharmaceutical website redesign feel fresh and innovative, which was reflective of their team and science.
We worked closely with the AltaThera team to understand their goals and challenges so we could create a professional and modern biopharmaceutical website redesign that was customized to fit their needs. Their website highlights the details of their modern approach to drug development and their hydrochloride injection product for Atrial Fibrillation that converts a historical inpatient procedure to an outpatient procedure.
Their website achieves this through:
Learn more about what our award-winning Boston-based website design agency can do for your biopharmaceutical company.