New Biotech Website Design Challenges
The scientific team at Pledge Therapeutics desired a web presence that would highlight their separate biotech brands and technologies under one digital roof, a now common practice amongst early biotech start-up companies. Pledge Therapeutics had several goals the company wanted to achieve with a new website, however it did have many challenges that had to be addressed.
- First, there was no existing website for the therapeutics company, so it was starting from scratch.
- Next, the biotech company needed a phased website build approach using an agile process.
- Third, the start-up company was looking to wow investors with a modern sleek design.
- In addition, the start-up desired a local Boston-based web team agency to grow with.
- The company wanted to present technologies visually without saying too much.
- The global team wanted to be involved in the project, however, they faced time-zone challenges.
- Lastly, the team had an 8-week timeline for the project.