A San Diego start-up biotech company required an improved biotech company website design + eCommerce solution. The company, Eclipse an RNA genomics company, wanted to reposition itself among its competitors and other RNA solutions in the marketplace.
The growing RNA genomics biotechnology company, wanted to make it easy for customers to order the solution simply, along with track the delivery of the product.
Biotech Website Design + eCommerce Challenges:
Some pain points for the San Diego biotechnology company included:
- First, the biotech website had been built with inconsistent additions, and did not feel cohesive.
- Second, website’s content management platform was difficult to update and needed upgrading.
- Third, the website was product based and the genomics company wanted focus more on solutions moving forward.
- Search results were lacking, therefore the company wanted to improve those results.
- Ordering online was not an easy process. The biotech needed an improved ordering management solution.
- Lastly, the company did not have a reliable digital partner and needed a full-service digital agency partner.
Biotech Website Design + eCommerce Solution:
- As a result, we produced a new modernized website which most importantly, improves overall user-experience.
- Therefore, created a seamless e-commerce purchasing experience for customers
- Moreover, we improved analytics and lead generation tracking tools.
- In addition, we added new content and messaging to help reposition the brand’s solution based goals.
- Lastly, our creative digital agency partners with Eclipse to continuously improve and scale their web presence.