Soley Therapeutics originally hired our agency back in 2021 to create a new elevated brand and website at that time. The company loved the website but in biotech, things can change significantly in just a few years, and the website no longer accurately reflected the company in its current phase.
On this redesign project, the Soley Therapeutics team had a few specific goals for the new version of their website.
They wanted an interactive timeline to showcase the decades-long research process that preceded the founding of their company. Additionally, they wanted to present their platform and science in a beautiful yet informative way that didn’t look like a mirror of their pitch deck.
The new website truly uplevels the existing brand. The website continues to use our original messaging “Cells Speak, We Listen” but incorporates more animation and video to better reflect the science in its current phase.
It has a bit softer look and feel, with a lighter texture than it’s previous website and is designed to house more content since the company has grown. The highlight of the project is the animated visual timeline that represents many years of science from when the founders started to work on the science to its most lastest milestones in drug discovery.
The about page and pipeline pages, are impressive as they should be with those pages almost always being the most visited pages on a biotech website. The about page focuses on leadership along with driving the user to the story – timeline page. The pipeline is cleanly organized but uses the subtle website palette from the rest of the website.
Overall, this version of Soley Therapeutics’ website truly does feel like an evolution. It still uses the same theme of visuals playing on the “soleil” logo, but has graduated to a more sophisticated website with softer elements of its past colors and impressive visual storytelling. Perfect for an emerging biotech with an exciting story to tell, but continues to evolve.
