Site Logo

7 Tips to Build Your Brand Online

Lysa Miller

Lysa Miller

Lysa Miller is the CEO of Ladybugz Interactive Agency in Boston MA. She is the founder of The MetroWest Women's Network and Sales Empowerment Summit for Women. She participates in many roles in her company including sales, strategy, project management, web design and growth hacking for clients. She has been featured for her expertise in CIO, Entrepreneur, Forbes, and various other online publications. She volunteers her time as a guest blogger for and to manage, to help support local businesses and the local region. Lysa is also the mother of 4 beautiful children and lives in downtown Hudson, MA, a West of Boston town noted for its booming re-gentrification and entrepreneurialism.

In the age of digital, having a strong value proposition and good product or service isn’t enough, you also need to build your brand online. People expect to find you online. What’s more, they want to get to know you online. Yes, wooing customers and clients is a lot like attracting a love interest. You must appeal to them through personality and visual appeal, then offer something meaningful to get them to stick around. If someone has a good experience with your brand on social media, for instance, they are more likely to recommend you to their friends and family. Here are seven tips for building a successful brand online.

1. Choose a Personality and Stick With It

Brands like MoonPie have seen public awareness of their brands skyrocket by crafting a memorable personality on social media. While you don’t have to be incredibly sarcastic or irreverent to stand out, knowing your brand voice is always important. Create a tone of voice guide that carefully outlines your brand’s online voice so it’s easy for all employees to remain consistent. When people associate a certain personality with a brand, it humanizes the company and can propel the relationship.

2. Remain Visible and Accessible

Make sure people can contact your brand online at all hours. Being visible online and easy to get in touch with helps you build a good online reputation. Creating visibility means having public social media profiles and doing outreach, like posting tutorials to YouTube or publishing thought leadership articles on LinkedIn. You can be accessible by opening your private messages on social media platforms and responding to inquiries within 24 hours. Brand accessibility and transparency often leads to trust.

Ladybugz Facebook page image

3. Provide Good Content

Posting content sounds like a no-brainer, but it’s more complicated than that. The content you provide must be useful to your audience. Only share someone else’s content if it builds your reputation as an expert, and produce as much original, accurate content as possible. Readers get tired of the same format, so switch up your content to include infographics and memes as well as blogs and white papers. Aim to start a conversation instead of simply speaking at your audience.

4. Make a Point of Giving Back

Your brand can build a boatload of goodwill with the public by giving back to causes in your industry that help people. People are pretty good at sniffing out an online PR stunt, however, so contribute in a thoughtful way. You can start a scholarship for college kids, throw a fundraiser or offer free webinars to industry newbies. When you give back to the community, you build brand awareness and people will associate you with something positive — which is a great introduction.

5. Stay on Top of Trending Topics

Ultimately, a good online reputation comes down to whether or not people turn to you when they need good advice or to better understand something they care about. That could be how to care for their skin, what to look for in a new car or why they should care about interest rates. Even if you’re not in the news business, becoming the brand your target audience looks to when a new trend hits has real and immediate benefits. Go to industry conferences and partake in some online social listening to get ahead of the next thing people will want to talk about — and then create a campaign to lead the discussion.

Building your Brand Online

6. Build Relationships With Other Brands

Leverage your relationships with other companies and social media influencers in your industry. You might associate social media influencers with celebrities selling tummy tea or cosmetics, but the growing practice can be applied to just about any product or service. And your influencer doesn’t need to be widely known outside your industry — niche influencers can be quite effective. Connect with a blogger who already has an audience and offer to be interviewed, or let someone try and review your product and share it with their audience. This strategy can work with influential corporate brands or individuals with reach.

Ladybugz twitter page screenshot

7. Reassess Your Strategy Often

What worked last year in brand-building may not work this year. With the advent of new social media platforms and blogging trends, your strategy may need to shift. Sit down every quarter and see if your leads are up or down, evaluate how well you’re keeping up with responses to online inquiries, and check in with your competitors. Online brand building is not a set and forget practice. You must be proactive in monitoring how people are perceiving your brand and adjusting your strategy as necessary. Listening to feedback will only bolster your online brand and strengthen your relationships with customers.

Building an online brand is ever a more complicated practice, but once you figure out your intentions and brand voice, a solid strategy will start to come together. Give people you meet in person an easy way to stay in touch online and connect with new people in a meaningful way. Your brand identity online is the foundation of your reputation, and it deserves attention!

Interested in Hiring a Boston Digital Agency?

Contact us for an Estimate

See More Digital Insights from our Web Team!

Nanotein Technologies Website Design
Biotech Website Design

Best Biotech Website Homepages in 2022

Our best biotech websites for 2022 from stealth-mode, startup and early growth companies. Our digital agency presents the best biotech website homepages of 2022 for