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A new website serves as business information and event hub in Central Massachusetts

Web Design in Central Massachusetts

Website Project Overview

A Regional Chamber in Central Massachusetts wanted to design a new logo and website to modernize and improve communication. First they needed a fresh brand and logo. Next, that look and feel was incorporated onto a new modern website that captured the region’s flair. The new site made it easy for the Chamber team to manage, and also integrated an off-site chamber member experience. Lastly, the organization required a web design agency they could count on to continue to work on future projects.

"I brag about their customer service."

Logo Design in Central Mass for North Central MA Chamber of Commerce.

A Central Mass organization has website design challenges:

New logo, brand colors and fonts

The North Central Massachusetts Chamber of Commerce (NCMCOC) wanted to modernize the organization’s overall brand. They wanted new brand colors, fonts, and logos. Several other brands under the organization’s umbrella would also require a consistent brand evolution.

Web design project requirements

The Chamber website design needed to be simple, modern, and easy to manage. They wanted to move to a WordPress platform that would be easy to manage. It also required integration with chamber member software necessary for a chamber directory and other member communication tools.

First, the Chamber had a designated budget and timeline. Second, they also had several other projects that would need to happen over the next few months. Last, it was important to the Chamber to hire a local web design agency to do that job and continue to be a partner.

We sent off an RFP to every web designer in the North Central Massachusetts area. Ladybugz Interactive became a top choice. After the interview process, we chose them to work on our website. In order to preserve the same look and feel across all of our affiliates, we asked them to do other websites as well.

Local Massachusetts Chamber Website Solutions:

Rebranding and Logo Process

Our design team worked with the chamber to modernize the brand, logo and colors for the organization. These fonts and colors needed to consider the other organizations under the chambers umbrella and could not be too far off from the current colors. Our team was able to modernize current colors and fonts, and develop a logo the chamber loved. Our digital agency took home a Silver Davey Award for this work.

It’s not just a website: A business information hub for Central Massachusetts

Our web design team modernized the chamber’s website with a new WordPress website customizing the Enfold Theme. The Enfold theme is easy to manage and we were able to train chamber marketing staff how to manage and update it quite easily. The site was built to be responsive on mobile devices and SEO friendly making it easy to find.

When you want to find a business or event in North Central Massachusetts, the chamber’s new website is the place to go.

Website features and integrations

Features of the website include:

  • a customizable front page slider
  • easily updatable advertising section for sponsors
  • recent news section
  • upcoming events calendar
  • member features blog
  • integrated membership software
  • events online sign-up
  • payment integration
  • various updatable content sections
  • SEO friendly, built with SEO in mind
  • responsive, mobile design
  • built with accessibility in mind

Keeping the chamber website fresh and updated

The website’s┬ádesign has a full page width feel and uses various tools to help make the site easier to navigate, such as, drop down menus, tab menus, toggle menus, content set out in full width bands, larger photo formats and easy to update and browse photo galleries.

The website also includes a blog where events and news from the chamber and its members are updated regularly. All membership tasks such as signing up for events, listing events, member directories and more are integrated through a membership software company.

Another successful web project in Central Massachusetts

Overall the chamber’s website has served them well and they’ve been really happy with the end result. It has made it easy to update, keep members up to date with events and news and integrated software to allow members to use it how they need. It has served as a hub for Central Massachusetts business information and events.

Interested in working with us?

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