Reiser Corporation is a Boston-based global manufacturer and distributor of food processing equipment. The company’s website housed hundreds of products, but the dated website was only a product catalog. The design was dated, not mobile-friendly, and challenging to update, and the messaging only spoke to customers who were already familiar with the company.
Reiser wanted to target new local and global customers and smaller and growing businesses needing new solutions for modernizing food businesses. Reiser needed a more solutions-oriented user journey to help new customers solve current growth operations issues. Reiser already has a recognizable market share and relationships with larger food corporations.
Still, its goal with the new website was to help those clients find products to order and to reach small, boutique-growing food-based businesses. This is one of the main reasons Reiser Corporation hired Ladybugz, and it is because of our knowledge of early-stage growing companies, who are the customers the company desired to target.
The Reiser project required inventorying the site’s current product catalog and structure and then recreating a new product catalog. The result is a more solutions-based user journey for audiences exploring the website and an easy product search function. The company had hundreds of videos and other resources it wanted to feature on products and solutions pages. We created a digital library for these assets and integrated them into the website solutions pages. The visibility of the parts and service section of the website was improved, with the company immediately seeing growth in that part of the business.
Overall, the website is modern and organized, and it creates an easy-to-follow user journey when finding a solution for your growing business. Products are easily searchable, and parts and services are easily accessible on the main navigation.
We also improved the visibility of Reiser’s customer care section of the website. The main level page, the Customer Center page, highlights the physical location in Canton along with the people and equipment available to customers. Other resources include Techspertise, a customer resource portal under this section.
On the new website, a blog was created for customer education and marketing. The blog features new customers and solutions for growing businesses.
Reiser wants to partner with growing food businesses, both large and small. Ladybugz continues to work with Reiser to increase traffic and leads from new customers looking for business growth solutions.
This digital marketing strategy includes:
The team at Ladybugz can partner with your manufacturing or distribution business to help drive growth. Whether the company is Boston-based or global, our team offers the creative expertise to help drive new business to your organization.
