Our web design agency has taken “Gold status” for an award-winning healthcare website design. A Healthcare Website Design for the University of Pennsylvania, Perelman School of Medicine has been honored with the Gold Horizon Award from Horizon Interactive Awards.
We are honored to receive this award and we are so delighted to be sharing the details of this project and award. We attribute our continued success to our incredible team of designers and writers, our collaborative process, and the relationships we form with our incredible clients.
See the award-winning healthcare website design here
PEACE aims to help bridge the critical gap in care during early pregnancy
A UPenn Medicine women’s healthcare company came to our agency to build a new website that would introduce their revolutionary women’s healthcare vision to the world. Their team formed a flexible, evidence-based model for PEACE (Pregnancy Early Access Center) clinics that help bridge the critical gap in care during early pregnancy. They established that they needed a website that would visually and through its messaging communicate the problem — the lack of care available to women within the first 8 weeks of pregnancy when most complications arise, including miscarriage, and the financial burden it places on our system — the solution, which is PEACE clinics, and a guide to help others start their clinics and join their mission to transform the standard of early pregnancy care.
About the Horizon Interactive Awards
Today, the Horizon Interactive Awards stands as one of the prestigious awards in the web design and creative media space. It promotes the best web sites and web site design, as well as online ads, print media, and mobile applications. The judge panel is made up of volunteer industry professionals with diverse media backgrounds. The Horizon Interactive Awards have received thousands of applications from all over America and internationally.
What does a successful healthcare website look like?
A successful healthcare website contains elements that all help create a powerful story with a clear problem, solution, and action. Strong imagery, videos and infographics with engaging headlines and supporting copy help create a clear vision for your healthcare company. To be named the best healthcare web design, your website should be easily accessible, action-oriented, and customized for your target audience and their needs.
UPenn Medicine’s PEACE website does this with the bright-colored palette which compliments the images to effectively portray a feeling of hope and care. The imagery and graphics all align with the mission and goals of PEACE, and the messaging clearly states the problem, solution, and action steps for clinicians and organizations. In addition, the PEACE Toolkit guide contains detailed information in a user-friendly way that helps clinicians and organizations start their own PEACE clinic.
What were the unique challenges of this project and how were they solved?
The goal for PEACE was wanting people to use their guide to set up a clinic. They needed an educative and empowering website to inform and inspire people working in this field to see the gap in care; to start a clinic to help bridge the void so that women no longer have to suffer through early pregnancy complications like lonely miscarriages or emergency room visits.
The combination of the robust guide, the depth of information for the user, and the overall design of the website solved these challenges. The website features interactive graphics that allows the user to engage with the site seamlessly, allowing them to get all the information they need. The messaging and graphics not only inform, but also inspire with the focus of making sure women are receiving the help and support they need within the first few weeks of pregnancy.
Who was responsible for the project?
Our team of experts at Ladybugz Interactive Agency partnered with PEACE to understand their vision so that we could bring it to life. Our writers brought awareness to both the problem and solution so that it would help guide clinicians and organizations to set up their own PEACE clinic. The team had many collaborative meetings with PEACE where many ideas were discussed and put into action.
One idea that stood out was the story that emerged from a podcast created by PEACE’s leading doctor. This occurred during a meeting we had and the message was so powerful that it was used in the About Page of the website. It included the full podcast’s audio as well as the transcription in an excerpt. This elevated the About Page because it included a real-life patient story with true emotion and struggle; closing in on the need for PEACE.
What were the results of the project?
The result of the project was a custom WordPress website with beautiful design, messaging, and information that clearly states the problem, solution, and action steps for clinicians and organizations. Our design and content team created a positive and bright palette that complimented the images and videos to effectively portray a feeling of hope and care for women in the early pregnancy stages. The imagery and graphics also portray the feeling of hope, which aligns with their mission and goals, making sure women are receiving the help and support they need within the first few weeks of pregnancy.
A detailed guide (the PEACE Toolkit) was also added to the site which helps clinicians and organizations start their PEACE clinic. This is the primary call to action for the website, and the guide is easy to access and action-oriented. It contains custom infographics that help organize and format the large amount of information on the page. It is very interactive, containing toggles and dropdowns to keep it simple for the user. Although it presents itself concisely and minimally, it contains extensive information that is very useful for clinicians and organizations.
If you are looking for an award-winning healthcare website for your organization, our experienced team can help your growing healthcare company.
