The growing biotechnology organization offers support through all stages of preclinical research. This includes: assay, development, proof of principle and drug efficacy in animal models for human disease.
The contract research organization (CRO), was opening a second 10,000 SF location in Cambridge (next to the Quad). The biotech CRO was looking for a local web design agency to help them expand digitally. We were excited that they chose our website design agency.
The goal: to place Avastus at top of mind with early growth Boston biotechs seeking CRO, vivarium and outsourced services.
This contract research organization (CRO) had the following challenges it wanted to solve:
- First, the website not using up-to-date web technology. As a result, it was hard to update and manage.
- Lacked visual storytelling, custom photos and videos. Therefore, not reaching desired audiences.
- Needed better search results in Google. In addition, weren’t tracking any search results.
- Improved lead generation and the ability to scale and improve that process over time.
- Updated branding assets to better state their value proposition in the preclinical services space.
- Lacking a local digital agency, therefore, lack of understanding of the local landscape.
- Lastly, they required a digital agency partner to provide ongoing digital marketing consulting to the Contract Research Organization (CRO).
