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Special Education School Website Design for the COVE School in Plymouth, MA

Special Education School Website Design

Website Project Overview

The COVE School a private co-ed special education school and residential treatment program based in Plymouth, MA. The program needed to a website to reach potential new students and families to boost enrollment, serve as a helpful resource for existing students and parents, and reflect the values and beliefs of the school through beautiful design and a seamless user experience.

Website Design Challenges

The COVE School enlisted the help of our digital agency to create a new website that would represent the school successfully and deliver on their enrollment and engagement goals. They were excited for a website that featured a clean and modern design, but that also accurately communicated their value and beliefs, curriculum and programs, and services quickly, clearly, and in a compelling way. They looked to our team for guidance to bring their vision to life. The COVE School’s project timeline was set for 12 weeks.

What Information is Needed to Design a Competitive Private School’s Website?

The COVE School wanted a website that would highlight their passionate educators, curriculum and programs, clinical approach to working with special education students, admissions process, and helpful resources for current students and their families.  

Their website needed a visual design that was appealing and inviting to potential new students and families so they would take action and schedule a school visit or connect with the COVE School staff and educators. 

As an important first touch point and visual representation of the COVE School, the website needed to reflect the school’s unique spirit and values while also standing out in the competitive private education space. 

Creating a Winning Website for a Special Education School 

This Plymouth-based private special education school needed a website that would help them engage with a broader audience and attract new students to the COVE School. This would help them achieve their goal of increasing enrollment and standing out in a competitive private education space. Through bright nature scenes, students in academic settings, and photography of the campus, our expert interactive team delivered and brought their vision to life.

Custom Special Education School Website Creation from Concept to Completion

Our team of seasoned designers listened to the COVE School to fully immerse themselves in the core values and beliefs of the institution and learned the nuances that make them different from their competitors. With this knowledge, our designers incorporated graphic elements and photography unique to the COVE School to create a hopeful, open look and feel. Nature imagery, students and teachers in academic settings, and beautiful photography of the COVE School campus in Plymouth, MA, was woven throughout the website to invite new students and families to their campus, virtually.

Understanding the Nuances of Website Design for the Education Space

Our agency has worked with many schools in the education field and we understand the unique nuances in this niche space. Our designers worked hand-in-hand with the COVE School to deeply understand the values and beliefs of the school, its educators and curriculum, clinical approach to working with special education students, and enrollment goals. 

Armed with this full picture view, our team got to work creating a website that would not only offer a beautiful visual experience, but a seamless user experience that drives action. In this niche space, it is important to capture a school’s spirit and this can only be done with an expert digital agency who has the right experience and knows the right questions to ask to help inform the process from start to finish. 

Website Features Customized for Education

The COVE School’s website not only captures their unique clinical approach to working with students who struggle academically, socially, and emotionally, but also showcases the breadth of knowledge and experience that their educators have, ultimately making them so successful at what they do. Each page of their website highlights the spirit, values, and approach of the COVE School through:

  • Graphics and imagery of their Plymouth, MA, campus and educators and students in the classroom;
  • A dedicated clinical approach page that explains why their programs and curriculum are so successful;
  • An about page that highlights their educators years of experience working with students who have emotional and learning disturbances, disabilities, and impairments

Learn more about what our award-winning digital marketing agency can do for your special education school website.


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