Fertility Clinic Website Design and Branding in Boston, MA

Terra Fertility, a new Boston-based fertility clinic, partnered with Ladybugz to create a compassionate, modern brand and digital presence that reimagines fertility care. The team needed a complete brand and website launch that balanced innovation with empathy, connecting with individuals and couples ready to start families now, or planning for the future.

Industry:

HealthCare

Client:

Terra Fertility

Solution:

Branding and Website

THE CHALLENGE

Building a brand and website for a new fertility clinic in Boston, MA

As a brand-new fertility clinic, Terra needed a digital presence that felt both scientifically advanced and emotionally supportive.

Dual audiences: Create messaging that speaks to both those ready to start families now and those planning for later

Brand differentiation: Compete in the saturated Boston fertility space with an authentic, human-centered approach

Inclusivity: Represent all individuals and families through imagery, tone, and language

Clarity: Communicate complex medical information in a simple, hopeful, and accessible way

“We wanted people to feel cared for from the first click.”

Ashley Sommers, Messaging and UI

THE SOLUTION

A compassionate brand rooted in science and connection

The Ladybugz team delivered a complete branding, messaging, and website package that set the tone for Terra’s presence in the healthcare market.

Brand + Visual Identity

Conducted a brand discovery to define Terra’s mission, values, and differentiators
Designed a logo, color palette, and typography to reflect trust, warmth, and innovation
Created a visual system balancing medical precision with emotional comfort

Messaging Framework

Developed a tone that’s inclusive, educational, and respectful
Crafted clear key messages emphasizing connection, care, and empowerment
Designed dual messaging tracks for different audience journeys (“Start Now” vs. “Plan for Later”)

Website Experience

Built a mobile-first, responsive WordPress site optimized for usability and accessibility
Designed two entry points on the homepage for distinct user needs
Implemented inclusive visuals and content structure for diverse audiences
Created clear calls-to-action to guide users toward consultations or resources

A Confident and Compassionate Launch

Terra Fertility launched with a complete brand and web presence that:

Feels compassionate and confident: balancing science with empathy
Resonates with two audiences: ready-to-start and planners
Establishes trust and credibility in the Boston fertility landscape
Sets the foundation for growth and brand recognition in a competitive healthcare niche

Terra Fertility’s new identity communicates a clear mission — to make fertility care more inclusive, approachable, and empowering for all.