Connected Wellness Center, a women’s health and hormone care practice based in Massachusetts, came to us with an existing website that was functional but generic. It didn’t reflect founder Kristin Hennessey’s depth of experience, the full range of services she offered, or the level of trust required to get women comfortable booking virtual hormone care.
The practice needed a clear positioning strategy, an information architecture built around how patients actually search for and think about menopause and hormone care, and strong, trusting messaging to replace the site’s previous basic template.
There was also a longer-term visibility problem. A stronger site wouldn’t matter much if it couldn’t be found, so the project needed to be paired with a strong SEO foundation and a content strategy built to grow over time with the women’s health and hormone care practice.
We started with strategy: defining Connected Wellness Center‘s positioning around menopause, perimenopause, hormone care, and women’s midlife health, and mapping an information architecture centered on the outcomes patients search for, hormone therapy, weight management, sleep support, and coaching.
From there, we designed and built a clean, modern, mobile-friendly WordPress website with clear calls to action and conversion pathways throughout, replacing the practice’s previous basic template with something that actually reflected Kristin’s expertise.
Our writers wrote and optimized the core site copy, built out educational service pages designed to answer the questions patients most commonly ask, and began an expanding blog focused on menopause, hormones, and weight management to build topical authority over time.
We implemented page titles, meta descriptions, heading structure, image optimization, and internal linking across the site, configured Google Search Console and analytics, and conducted keyword research focused specifically on menopause and women’s health search behavior. That work has continued past launch, with ongoing metadata refinement, technical SEO review, and ranking monitoring as the site matures.
The engagement didn’t end at launch. We’ve stayed on with Connected Wellness Center for ongoing marketing support, refining messaging, expanding content, and adjusting strategy based on real search performance as the practice grows.
What began as a basic website is now a custom platform built to grow with the practice, giving Connected Wellness Center the digital presence to match Kristin’s expertise and the ongoing strategy to keep reaching more women in need of their services. Visit the Connected Wellness Center website to see the full site in action.
