5 more uses for your blog content

Lysa Miller

Lysa Miller

Lysa Miller is the CEO of Ladybugz Interactive Agency in Boston MA. She is the founder of The MetroWest Women's Network and Sales Empowerment Summit for Women. She participates in many roles in her company including sales, strategy, project management, web design and growth hacking for clients. She has been featured for her expertise in CIO, Entrepreneur, Forbes, and various other online publications. She volunteers her time as a guest blogger for MassVacation.com and to manage discoverhudson.org, to help support local businesses and the local region. Lysa is also the mother of 4 beautiful children and lives in downtown Hudson, MA, a West of Boston town noted for its booming re-gentrification and entrepreneurialism.

Writing a quality blog post takes time, creativity, deep thought and motivation. Once all the efforts are done, your handiwork is now available for all to see.

So how do you plan to share your masterpiece? Aside from linking to your blog post from your traditional social channels such as Facebook, Twitter, LinkedIn and Google Plus, how else can you share your message and expertise out to a broader audience?

Here are 5 strategies to boost engagement and stretch your content farther to fit into other social networking channels.


Slideshare is world’s largest channel for sharing presentations. Slideshare allows you to turn your text into a visual slideshow, upload it to the network of professionals and share it on the rest of your social channels or embed it on your website.

So why not share yours? It’s easy.

Here’s how to do it. Break your blog post up into blocks of text or numbered steps that can be easily followed on slides that are visual and interesting (Do this is Google Docs, because you want want to hang onto it for more content creations).

Set up your presentation using easy online tools such as Haiku Deck or Prezi. These power-point type programs allow you to cut and paste your text, import graphics and photos and create easy to read layouts. You can then, upload these to your Slideshare network.

Once the slideshow is uploaded on Slideshare you can work a little SEO magic by entering a description and keywords before publishing it. Don’t forget that the Slideshare title goes into the url, so make sure you squeeze in a relevant keyword or two.

Don’t forget to create at least one back link to your blog post from Slideshare.

Along with sharing your presentation on all of your social networks you can also paste your newly created Slideshare into your blog post for those who might enjoy along with reading your article.


Remember that text we told you to save in a Google Doc, now it’s time to turn it into a stunning Infographic. Not a graphic designer? Now you can create infographics using online graphic programs such as Canva. Canva will help you turn your text into a spectacular visually appealing short punchy guide great for downloading and sharing.

65% of people are visual learners, therefore creating an Infographic for your message will resonate with those audiences and help increase sharablility, SEO and virality. You can upload your Infographic on your Slideshare account, Linked In, Twitter or Pinterest with a link back to your blog.


LinkedIn is designed specifically for communicating with the business community.  If you are trying to reach the B2B marketing, you have come to the right place. Professionals are here to connect, share and learn about business topics that related to them.

Share your blog post with your business audience by rewording the title and rework the content to speak more towards the business community. Content can be shorter and punchier for a quick and easy read on LinkedIn.

Graphics and photos also work well on LinkedIn, you can find some great pictures on stock photography websites such as Bigstock which offers a free trial along with reasonably priced monthly memberships.


Never heard of QuoraQuora is a popular social network that connects people to everything they want to know about. Quora aims to be the easiest place to write new content and share content from the web. Quora organizes people and their interests so it is easy to find, collect and share the information most valuable to you.

Quora can drive targeted traffic to your website if you help others to solve their problems. Quora (Google Pagerank 7) is a quality network and is used by many influencers. One notable influencer on Quora is Justine Musk, a Canadian writer and influencer who provides unique insights to every question she answers (great person to follow).

To get started on Quora, setup an account with a photo, bio and a link to your blog/website so that people can trust you. Check for questions that apply to the topic of your blog post and re-post your content that answers accordingly.


You wrote the blog post, might as well send it out as a newsletter. There are some really easy to use (some even free) email list programs that are worth investing in. Mailchimp is a popular (and free) choice or subscribe to Constant Contact (free trial available?.

Again, revise your content for newsletter format, keep it short and chirpy and leave your audience with helpful information that will resonate with them.

Don’t have an email list, find out how you can build one.



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