Why WordPress is the Best Platform for Your Corporate Website

Lysa Miller

Lysa Miller

Lysa Miller is the CEO of Ladybugz Interactive Agency in Boston MA. She is the founder of The MetroWest Women's Network and Sales Empowerment Summit for Women. She participates in many roles in her company including sales, strategy, project management, web design and growth hacking for clients. She has been featured for her expertise in CIO, Entrepreneur, Forbes, and various other online publications. She volunteers her time as a guest blogger for MassVacation.com and to manage discoverhudson.org, to help support local businesses and the local region. Lysa is also the mother of 4 beautiful children and lives in downtown Hudson, MA, a West of Boston town noted for its booming re-gentrification and entrepreneurialism.

Over the course of a decade, we’ve come to think of WordPress as a great platform for setting up a blog on our website. Would it surprise you to learn that WordPress is now the backbone powering over 25 percent of the web?

WordPress isn’t just for blogs anymore.

Corporate Websites Love WordPress

When we talk about “corporate” level business, we’re speaking about a type of business that’s usually large, often with a multinational organization. In this type of business structure, there are usually individual departments or units, each with their own objectives and budgets.

This isn’t the sort of business where you’d find a website running on a WordPress platform; at least, not a decade ago. But today’s WordPress has grown, and it now packs the punch your corporate-level business needs for today’s websites.

That Was Then; This Is Now

A corporate-level business usually means a website with lots of pages, high traffic, a lattice-work of subdomains and subsites and localized content. This has meant these businesses relied on closed, proprietary systems that made them dependent on the vendor.

WordPress was a blogging platform that worked well for personal web pages and the small businesses of entrepreneurs. A Fortune 500 company? Not so much.

That was the past. WordPress has grown and it’s now a fully-functional content management system (CMS) with the capabilities and features needed to power websites of all sizes, shapes, and content, including those in the enterprise sector.

Why WordPress?

The utter simplicity alone sets WordPress apart from other platforms. It takes mere minutes to install to your server. You instantly gain access to thousands of free tools and paid themes to build a professional-looking site. There are also an array of widgets and plugins to add interactive, user-friendly features to your site.

But that’s not the end of it. There are other aspects of this grown-up platform that set it a step above the rest.

  • WordPress is open source. This means WordPress is free and anyone with the skills can create themes, plugins or add-ons to use with it. It is totally flexible and customizable. Did we mention that it’s free? You can’t find a CMS at a more reasonable price than that.
  • WordPress is scalable. This is something to consider if you’re an enterprise website. If the CMS system you’re using can’t handle the number of pages you need or if it buckles under the first traffic spike that hits, it isn’t doing the job for you. WordPress can power any website from a simple personal site to a multisite network.
  • WordPress is secure. While no platform is 100-percent secure, WordPress is easy to back up and lets you choose the plugins you want to add to make it’s as secure as you want it. That’s just another example of the customizability in WordPress.
  • WordPress gives you multi-user functionality. With WordPress, you can set up multiple users with permissions to post to the site. You can pick and choose the privileges you apply to specific users.
  • WordPress is search engine friendly. When we say we have a “presence” on the internet, that means we show up in search engines’ listings. Since 93 percent of online experiences begin with a search query, showing up in search engine results is a good thing. Straight out of the box, WordPress gives you features like RSS feeds, built-in robots.txt, custom permalinks, sitemaps, breadcrumbs, SEO-friendly markup and more. Not to drop a name, but Google loves WordPress.

WordPress for Corporate Websites

WordPress has proven itself as a platform that is reliable, scalable, customizable, secure and capable of handling the requirements of an enterprise business. The free price tag is unbeatable and its ever-increasing popularity is hard to ignore.

WordPress has earned a place at the table with large-scale, complex corporate websites.

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