JMT Manufacturing is the founder and producer of “The Original No-Hole Hook.” The Original No Hole Hook was designed to hang various items such as wreaths, signs and lettering onto the vinyl siding of a home, without creating any holes in the vinyl siding. The product has always been manufactured in the USA, while knock-off products have not. JMT manufacturing wanted to focus on the uniqueness of its product as the “original” producer and USA manufacturer (Longmeadow, Massachusetts) of the product.
Manufacturing Website Design + eCommerce Challenges:
The manufacturing company was experiencing various problems around its current manufacturing website and looking for a digital agency to solve some of those pain points.
- No-Hole Hook Product had no professional brand recognition.
- Next, there was no current videography or photography to really showcase the product.
- The website was using outdated technology and could not be easily updated.
- There was no a shopping cart experience for users to purchase the product and customize shipping.
- The website lacked any kind of SEO strategy and not ranking as well as it could in Google.
Manufacturing Website Design + eCommerce Solutions:
- First our branding team upgraded the look of the new site to focus
- Secondly, we designed + developed a new WordPress eCommerce website.
- Thirdly, we improved the site’s overall SEO and followed on-site SEO guidelines.
- Provided digital content, for instance, written copy, and digital photography.
- Next we implemented a custom store finder with Google Maps functionality.
- Last, we developed a custom shipping solution for international customers.