eCommerce Website for a Manufacturer in Western Massachusetts.

Manufacturing
Website Design + eCommerce

Website Project Overview

JMT Manufacturing is the founder and producer of “The Original No-Hole Hook.” The Original No Hole Hook was designed to hang various items such as wreaths, signs and lettering onto the vinyl siding of a home, without creating any holes in the vinyl siding. The product has always been manufactured in the USA, while knock-off products have not. JMT manufacturing wanted to focus on the uniqueness of its product as the “original” producer and USA manufacturer (Longmeadow, Massachusetts) of the product.

Manufacturing Website Design + eCommerce Challenges:

The manufacturing company was experiencing various problems around its current manufacturing website and looking for a digital agency to solve some of those pain points.

No-Hole Hook Product had no professional brand recognition.
Next, there was no current videography or photography to really showcase the product.
The website was using outdated technology and could not be easily updated.
There was no a shopping cart experience for users to purchase the product and customize shipping.
The website lacked any kind of SEO strategy and not ranking as well as it could in Google.

Manufacturing Website Design + eCommerce Solutions:

First our branding team upgraded the look of the new site to focus
Secondly, we designed + developed a new WordPress eCommerce website.
Thirdly, we improved the site’s overall SEO and followed on-site SEO guidelines.
Provided digital content, for instance, written copy, and digital photography.
Next we implemented a custom store finder with Google Maps functionality.
Last, we developed a custom shipping solution for international customers.

Interested in a Manufacturing Website Design?