Looking at the Internet from a millennial’s standpoint today, one can easily see that entire Web is not spinning at the right pace to follow in the trends of millennials taking over. Engaging Millennials is not an easy task.
Good thing is, it is spinning in the right direction. Responsive design, getting off that boring marketing rules of 3 clicks, 2 column layouts etc. We need something catching to the eye, which can be accessed on-the-go and something we will want to come back, again and again, day after day. So, is your website designed in a way digestible for an ordinary millennial? Are you aware of the fact that millennials are taking over the Internet?
Here is how I recommend engaging Engaging Millennials with content.
Never stop simplifying
Beauty is in simple things, yes! Never did anything reached the level to be so simple and easy-to-use for everyone. Generation Y can’t get enough of simplified content. Don’t be afraid to sacrifice chunks of content, clickthroughs and everything you planned for your site in order to keep it as straightforward and burdensome off content as possible. Millennials will know how to appreciate that and they will make worth your while!
Never stop innovating
Never ever think of how you reached to the point where you won’t have to change anything. Even if you are having big success with your site at the moment – customers are swarming in, you are considered as the coolest out there – don’t think that it will last forever. Because in today’s world no beauty is everlasting. Innovation in web design has never been considered greater advantage than today. And millennials more than anyone know how to reward those who are not afraid to innovate and bring new content to the table.
Never stop listening
An essential part of two-way communication has always been and always will be active listening. Face it, you don’t know it all! And it ain’t about what you think is the best, it’s about what people in cyberspace want and what do they think it will add value to their online experience. In order to bring to the table desired dishes, you will have to patiently listen to what they need. Always ask for feedback, whether good or bad, it can only benefit you and your business.
Never be offline
Yeah, basically this one is more of a habit. If you want to truly succeed and be a leader of the new generation lining up the Internet today, you will always have to be available to them. And by being available we mean practically being available in every technological or psychological way. Your site will have to be a safe haven for them, one place they will always resort to when they find a minute of their time in their busy lives to go to. When they are waiting in line to pay the bills when they are waiting for their taxi to arrive at a destination, that one minute that they have – you will have to reach out to them and connect.
Perhaps this can prove as the hardest task. Perhaps it really is. But it’s just the way of things today. Times change and so you should also. Breath in, breath out with millennials, it’s the only way you should be able to follow their lifestyle and be part of it.
Hellen McAdams is the chief strategist at Marketee.rs. She loves a good digital marketing strategy and isn’t afraid to ask questions everyday to keep up with the industry’s trends. If you have any comments or questions, shoot her a question at @hellen_mcadams.