Why SEO Matters for Digital Marketers “SEO” stands for Search Engine Optimization – the practice of making your content visible to the right audience on Google and other search engines. For marketers, SEO is no longer optional. It’s one of the most cost-effective ways to reach potential customers online. Consider this: 87% of shoppers start … Continue reading SEO Basics for Marketers: How to Drive Traffic & Leads in 2025