Digital Marketing, SEO + PPC for Boston Roofing Company

Roofing Company
Digital Marketing

Website Project Overview

Golden Group Roofing is a quality roofing company located in the Greater Boston area of Massachusetts that is leading the way in the roofing construction industry. Led by a woman founder and CEO, Golden Group Roofing participates in many leadership opportunities around roofing, wins top awards and holds exclusive partnerships with top roofing material companies. Golden Group Roofing also holds the highest certifications and awards a roofing company can have. For the level of leadership and quality the company strives for, it felt that it wasn’t getting the clients that truly appreciate that aspect of roofing and wanted to improve it’s image and messaging to acquire the desired clients looking for a roofing installation partner. Golden Group Roofing is also a minority, women-owned business, something our team here at Ladybugz Interactive is passionate about. So it has been a wonderful privilege and inspiration to get to know Greta Bajrami and her amazing team. Ladybugz strategically lead, managed and implemented the SEO and brand strategy (and continues to do so) for Golden Group Roofing. The full digital marketing team for this project was a collaborative effort between three other niche agencies. Those agencies included Webmaster.me for web development services, Agency Alliance for PPC (Google + Social Advertising), Content Strategy with Christine McShane Creative and video production with Baystate Videos.

Digital Marketing Needs:

This construction company had several needs when it came to this digital marketing partnership.

A better architected website that educates users and generates the right kind of leads.
Increased searches in high priority towns for specific niche services around roofing.
An improved content strategy to build thought leadership and company brand.
A cohesive digital marketing expert who could rally all the invested partners in the company’s success including other outside contractors.
Required a local experienced digital marketing agency familiar with the roofing and construction industry.
SEO and engagement based copywriting to speak to both the SERPS and quality seeking homeowners.
A digital marketing agency to expose the Golden Group brand to new and improved audiences.
A partner to bring to the table creative marketing strategies unique to the Boston and Massachusetts roofing industry.

Since onboarding the Ladybugz Interactive Agency team, the company saw immediate positive effects on their site speed, usability, and architecture. The website saw an approximate 200% increase in traffic and improvements to their SERP rankings thanks to the team's SEO efforts.