Precision Pilates hired our women-owned digital agency to redesign their website after outgrowing the look, feel, and functionality of their old, outdated site. The website no longer matched the warm, hands-on studio experience they represented.
The Precision Pilates team had a specific brand feeling in mind for their new website and wanted a look that felt boutique and elevated, and without losing the authority and trust built over 25 years in business. They didn’t want to feel intimidating to a new client walking into a studio for the first time.
The new website needed to clearly represent three distinct studio locations: Ipswich, Newburyport, and Danvers. They also wanted to give first-time visitors a simple, obvious next step to book a class. The goal of this new website was to convert curious visitors into committed, long-term clients.
The Precision Pilates team was closely involved throughout the design process, meeting with our design team to review pages. That level of involvement meant every decision, from color to call-to-action language, reflects how their studio actually runs.
The new homepage features a soft tan-and-white palette accented with sage green and a true charcoal slate, color-matched directly from the studio’s own reformer equipment, giving the site a sense of authenticity pulled straight from their physical space. A clean font carries the body copy, paired with a script accent reserved for single action words, creating an elevated feel throughout the site.
Our team restructured how services were presented, splitting private sessions into two distinct categories to surface their specialty targeted pilates sessions, which didn’t stand out on the old site. Each of the three studio locations were built from one template, so every page could scale independently while still reading as one brand.
Our team designed the site to keep pace with a growing business. The new site was built to reflect the growth of their studio, with new teachers, new classes, and new locations. This gave the Precision Pilates team confidence heading into launch, knowing the site wouldn’t feel outdated the moment their business changed.
In addition to designing the website, our team restructured Precision Pilates’ FAQ content for search visibility, moving location-specific questions onto each studio’s own page so search engines could recognize all three studios as distinct destinations. Our team also worked closely with the studio’s team to test and integrate their class booking software directly into the site, ensuring visitors could see real-time schedules without ever leaving the page.
The Precision Pilates team was thrilled with the launch of their new site. They were especially pleased that the finished pages felt personal and true to their studio, while giving them the flexibility to keep growing the site well beyond launch.
