Best Biotech Website Homepages in 2022

Amy Westebbe

Amy Westebbe

Amy guides our client's content strategies when it comes to website design, growth-driven design, SEO, and brand development. She helps our B2B brands, improves their value propositions and ROI.
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Our best biotech websites for 2022 from stealth-mode, startup and early growth companies.

Our digital agency presents the best biotech website homepages of 2022 for stealth mode, startup and early growth companies in the biotechnology verticals such as, drug discovery, therapeutics, genomics and informatics.

Can your biotech website’s homepage hold your audience’s attention? Two facts tell us how hard it is. First, biotechnology is a highly competitive market with an expected annual growth rate of 15.83% from 2021 to 2028. Second, people form an opinion about a website in less than two-tenths of a second, often from landing on the homepage. The bottom line is whether or not your biotech homepage can hold its own in a booming industry.

When you are startup or early growth biotech company, this is even more important as the eyes of investors, investigators and future teams make decisions about your company.

We’ll take a deep dive into 6 of the best biotech homepages of 2022 for early growth and startup biotech companies.

First,  let’s start by looking at what goes into creating a winning website for an early growth or startup biotechnology company.

Related Reading: 

A Biotech Company Homepage Design: Your How-To Guide

Biotech Website Design: What are your objectives?

Before jumping into list of best biotech website homepages, let’s start with a framework of what any website homepage should accomplish:

  • Create the right first impression 
  • Provide valuable, high-quality content to your key audience segments.
  • Effectively and quickly drive visitors to pages that matter to them. 
  • Reinforce your brand through visual and written content.

Related Reading:

Create a Top Performing Homepage on your Website: A Mini How To Guide.

Cover the main content areas for your biotech website.

Biotech companies have different goals, scientific demands, and competitive challenges, and their website homepage will reflect these differences. At the same time, addressing most or all of the content areas below will increase your chance of meeting your homepage objectives

  1. The company’s mission and values
  2. The Unique Selling Proposition (USP), including the market need, the scientific challenge, the company’s solution, and why it matters 
  3. The science and technology behind the challenge and the company’s solutions
  4. The scientific and managerial expertise of the leadership team
  5. Current technologies, programs, and products—along with the research or drug discovery pipeline
  6. Investor or partner information

Related Reading:

10 Content Ideas for Your Website or Blog

Meet the Best Biotech Website Designs we Created in 2022

No biotech homepage is perfect (if you find one, tell me!).

Still, we can determine which website homepages work, why they work, and what we love about them!

#1: Website Design for Biotech Start-Up, Berkeley, CA. 

Nanotein Technologies

The Company:

Nanotein created the world’s leading ex vivo CAR-T expansion technology. Their platform uses less time and fewer T cells than competitor reagents to produce clinically potent CAR-T cells. Nanotein’s technology has the potential to greatly improve the speed and efficacy of certain cancer therapies.

The Takeaway:

Nanotein’s website is as stunning as it is practical. Custom animations and informative excerpts highlight Nanotein’s groundbreaking technology. Interested researchers from companies, institutes, and universities can easily request a free test kit from Nanotein with the click of a button.

The Details: 

When Nanotein Technologies needed a new custom website to showcase their product, they wanted a digital agency with expertise working with biotech startups. Ladybugz has a reputation for excellence in this field.

Nanotein had a short timeframe for this project, as they wanted their new website ready for launch before attending a biotechnology conference at the end of April. This was not a problem for our digital agency. Working on an accelerated timeline, we worked closely with the team at Nanotein to outline their goals, identify their ideal aesthetic, and understand their voice. Our designer and our copywriter worked closely with the client and with one another to craft every element of this custom website. They spared no detail, and ensured that the layout, imagery, and text of each page was suited to the target audience.

Most importantly, Nanotein needed an easily accessible page where interested scientists could request a free sample of their product. The feedback they receive from peers will allow them to improve and expand their technology, and is crucial for the future of their work. We were very deliberate about including a call to action in several places throughout the site where potential users could easily request this free test kit.

Nanotein is in the early stages of introducing their technology to the scientific community at large. As their company evolves and their priorities shift, they can easily change their website to reflect that. Nanotein’s technology has serious implications for the future of cancer therapies, specifically tumor reduction. Their new custom website allows them to share their work with scientists across their field and potentially expand this groundbreaking technology.

#2: Website Refresh for Biopharma Company, Laguna Hills, CA. 

Amberstone Biosciences

The Company:

Amberstone Biosciences is a preclinical biopharma company in Laguna Hills, CA. They develop immunotherapeutics with a specific focus on single-cell biology. Their work has the potential to advance treatments for difficult-to-target diseases, benefitting patients with unmet needs. 

The Takeaway:

Amberstone’s newly redesigned website highlight’s their innovation in the field of single-cell technology. Through dramatic imagery and informative yet accessible text, they are able to communicate their message to investors, peers, prospective employees, and patients alike. 

The Details:

Our writers and designers worked closely with the team at Amberstone to create a sleek, modern website that caters to their target audiences. Amberstone needed to convey their message to a wide array of readers: potential investors, prospective employees, hopeful patients, and peers in the industry. To achieve this, the language of the website needed to be thorough enough to explain their science, but basic enough to be understandable for readers with no scientific background. 

To achieve this, we focused heavily both on imagery and on wording to carefully craft this content with all audiences in mind. Visitors to the site can read about Amberstone’s work in language that is both informative and accessible, regardless of background. For investors or scientific peers, the “science” page of Amberstone’s website shares more details of their current research. On this page, there is also a call to action button to collaborate with Amberstone.

Lastly, prospective employees can easily learn more about the benefits of working for Amberstone on their “careers” page. Using dynamic graphics, we illustrate the perks and work/life balance at Amberstone before prompting people to apply for a job. 

Amberstone Website Example, Laguna Hills CA

#3: Genomics/Bioinformatics consulting in Phoenix, AZ.

Fulcrum Genomics

The Company:

Fulcrum Genomics is a bioinformatics consulting company based in Phoenix, AZ. They help scientists process, measure, and observe massive amounts of data. Their cutting-edge scientific algorithms deliver value and insights that advance therapeutics and the understanding of human diseases. 

The Takeaway:

In September, 2021, Fulcrum needed a website refresh with a new, professional aesthetic that would demonstrate their expertise and capabilities. They also wanted to highlight their knowledgeable team, company values, testimonials, and case studies. 

The Details:

Our team particularly enjoyed the challenge of creating a moving graphic for the homepage that looks like a bold, bright, sequence of DNA. We used a black background to make the colors pop and captivate site visitors. 

One thing that stood out about this project was how closely we were able to work with the client. The point person on the Fulcrum team was familiar with WordPress, and we gave them early access to the backend of the website for increased collaboration. 

fulcrum genomics website design

#4: Clinical-stage Biotech Company in Boston, MA

Cugene, Inc. 

The Company:

Cugene Inc. is a clinical-stage biotech company in the Boston area. The company is spearheading the development of precision immunology and oncology medicines. Their work is addressing the unmet needs of people with certain cancers and autoimmune diseases. 

The Takeaway:

In November, 2020, Cugene reached out for a complete website refresh. Although they were already five years old, they needed a sleek, modern website that would convey their sophistication as they transitioned from preclinical to clinical. They wanted this site to emphasize their growth potential to attract investors and talent alike.

We led the Cugene team through our agile discovery process to understand the message and tone they wanted for their new site. We were able to design elements of the site that could convey the gist of Cugene’s work without sharing not-yet-public details. The result was a site that provided a “dramatic improvement” to the company image, according to Cugene. 

#5: Biosciences Start-up in Silicon Valley.

Alamar Biosciences

The Company:

Alamar Biosciences is a leader in the field of proteomics, the study of cell proteins. They have created RNAscope, a technology that is the gold standard in their industry. Their latest work has the potential to significantly improve our ability to detect and prevent common diseases.

The Takeaway:

This homepage is beautiful, sophisticated, and impactful. Don’t take our word for it, though. Its design, functionality, and other outstanding features earned our digital marketing agency a Web Excellence Award for outstanding website for bioscience.

The Details: 

When Alamar needed a custom website to recruit investors and subsequently employees and clients, they reached out to our digital agency. The Biosciences company had a four-week window and limited budget for this project. Our UX and web designers worked closely with biotech organization to design the look and feel of the website, and came up with several options to move forward. The Ladybugz team designed, developed, and launched this custom website within the timeframe. Alamar noticed an uptick in inquiries almost immediately.  

Ladybugz created a website that continues to evolve with Alamar Biosciences as their needs shift. After the launch of their website, they acquired $80 million in funding. The technology they have been able to develop could have an enormous impact on healthcare overall. Their website is sophisticated enough to highlight their success in the field of bioscience.

Currently the Silicon Valley based biotech is working on an integration with Greenhouse to attract and convert new employees. That feature will be launched in a phase 2 approach in early 2022.

A Website with Focused Design with a Call to Action: 

Alamar Biosciences needed a site that would highlight their technology and attract investors and employees. That’s why we created a homepage that guides users to three main pages: Technology, Team, and Careers.

This homepage is elegantly simple. With just two clicks, site visitors can read about Alamar’s impressive technology and learn how to join their growing team.

Biotech Startup Website Design Example

#6: Therapeutics Biotech in Boston, MA.

Pledge Therapeutics

The Company:

Pledge Therapeutics is transforming and evolving the development of small molecule drugs. Their work is improving the disease-modifying abilities of the drugs they develop.

The Takeaway:

This biotech’s website is cutting edge and technologically impressive enough to highlight a company as innovative as Pledge Therapeutics. The clean design clearly highlights their separate biotech brands and technologies.

The Details:

Our digital marketing agency has a reputation for supporting early growth biotechnology companies. Ladybugz continues to support Pledge Therapeutics as they grow. Because we provided an agile development process, Pledge Therapeutics was able to undergo a phased web build. Pledge Therapeutics’ new, modernized website is built on a scalable WordPress management system that can change as the company grows. The phase 1 version of the company’s website was launched early Spring 2021 but the most recent phase two evolution of the website was launched in early 2022.

Dual-Purpose Website Design: 

The homepage features stunning design that is simple to navigate. This site needed to distinguish and highlight Pledge Therapeutics’ biotech brands and technologies. We used simple animations to draw attention to the company’s various features without having to leave the homepage.

Biotech Website Example Photo

#7: Early Growth Genomics Company, San Diego CA.

Eclipse BioInnovations

The Company:

Eclipse BioInnovations works to identify and understand RNA mechanisms. Their technologies allow scientists to optimize their biological and therapeutics research, and have implications for the future of RNA medicines.

The Takeaway:

The new site we built for Eclipse BioInnovations stands out among competitors and other RNA solutions. There is a clean and easy-to-use e-commerce function that allows customers to order and track delivery all in one place.

The Details: 

Eclipse BioInnovations reached out to us to create a new, modernized e-commerce website. Ladybugz partnered with Eclipse to improve and scale their web presence. We helped them create new content and improve their messaging. 

We continue to use improved analytics and lead generation tracking tools to increase web traffic to Eclipse BioInnovations.

Highlight Products:

This e-commerce homepage links visitors to Eclipse BioInnovations’ various products. Stunning interactive animations catch the viewer’s eye and draw them to learn more about each and every feature on the page.

Genomics Biotech Website Ecommerce Design

#8: Expanding Biotech Contract Research Organization (CRO), Cambridge MA

Avastus Preclinical Services

The Company:

Avastus Preclinical Services provides critical infrastructure to the research industry, from temporary housing for researchers to lab space. Their services facilitate the work of biotechnology startups, R&D groups, multinational firms, and more.

The Takeaway:

The work that Ladybugz did for Avastus increased their web traffic by 200%. Their website highlights their state-of-the-art biotechnology facility with illustrations, photos, and video.

The Details:

When Avastus expanded to a second location in Cambridge, MA, they wanted to expand digitally as well. They hired Ladybugz for a full-scope branding and web development project. This included photography and videography, SEO and social media consulting, and web support. Avastus appreciated the improvements to their site’s usability and architecture. They were particularly impressed with the way the Ladybugz team worked together and with them to successfully implement these changes.

Captivating Video: 

The highlight of this biotech homepage is a video that plays at the top of the page. Viewers are immediately drawn in with a sneak peak of the state-of-the-art labs available at Avastus Preclinical Services. While watching the video, site visitors can read short blurbs that highlight the distinct features available through this biotech company.

Biotechnology Website Design Example

#9: Bioinformatics Organization, Cambridge MA

Terra.bio

The Company:

Terra built an open platform to connect scientists to each other. They allow researchers to access shared datasets and tools, creating an accessible and equitable resource for the global research community.

The Takeaway:

We  helped the Terra.bio team build an elegant website to focus on their mission of advancing scientific discovery worldwide.

The Details:

For Terra’s mission to work, researchers needed to be able to find them online. Terra came to Ladybugz Interactive seeking a marketing website that would highlight their application and provide support for users. 

Our web development agency created a website for this biotech non-profit on a scalable content management system. This website includes customer support and forum API seamlessly integrated into the website. We helped Terra build a custom blog and various feed features. Lastly, we empowered Terra to use Google Tag Manager and Google Analytics for advanced data analysis. 

Data that Speaks for Itself: 

Site visitors are immediately drawn to impressive stats about Terra. The homepage highlights the large, growing amount of Terra users and their millions of study participants. Stunning visuals then prompt people to learn more about unique features of Terra. Viewers don’t need to scroll to see impressive data or an informative video. As they do navigate deeper into the homepage, however, more details highlight the possibilities offered by this biotech company.

Bioinformatics Website Development Example

#10: Biomedical Startup San Francisco, California

Ionic Biomedical

The Company:

Ionic Biomedical specializes in retinal disorders. Their technology works to reverse diabetic macular edema, a disease that has affected the vision of millions of people worldwide.

The Takeaway:

Ionic Biomedical is located in San Francisco, but chose to work with Ladybugz Interactive because of our specialty designing and developing websites for bioscience companies. 

This biotech’s website highlights the research and therapies developed by Ionic Biomedical to attract new investors. We achieved a modern, sleek website that showcases Ionic Biomedical’s groundbreaking work.

The Details:

Ladybugz Interactive Agency created a custom website for Ionic Biomedical on a WordPress content management system. The team at Ladybugz was able to work on Pacific time to ease the process for this west-coast client. Additionally, we were able to complete the project within their limited timeframe and budget. 

We continue to work closely with Ionic Biomedical to grow and maintain their website.

Eye-Catching Design: 

Ionic Biomedical is doing groundbreaking work in the field of retinal disorders. A striking visual of a human eye captivates site visitors. Just below that, simple graphics and short blurbs help viewers understand the importance of the work done at Ionic Biomedical. The page ends on a call to action, and people can contact Ionic Biomedical with the click of a button.

Biotech Website Displayed on a Computer Screen

 

#11: Genetic Medicines Biopharma in Hillsborough, NJ

Ceptur Therapeutics

The Company:

Ceptur Therapeutics is a biopharma company based in Hillsborough, NJ. They develop differentiated genetic medicines for patients with unaddressed diseases. Their proprietary U1 Adaptor Technology has gene-silencing capabilities that allows their drugs to affect difficult targets within the human body. 

The Takeaway:

During a time of major transitions for the company, including a name and logo change, Ceptur needed someone to redesign and expand their website. We worked with a well-known scientific illustrator to create breathtaking animation related to Ceptur’s work for the homepage. The team chose stunning colors to create a wow-factor for the website while keeping readability and accessibility top of mind. 

Biotech Website Design Ceptur Therapeutics

#12: Clinical-stage biotech company in Cambridge, MA

Convergent RX

The Company:

Convergent Therapeutics, Inc. is a clinical-stage biotech company in Cambridge, MA. Their proprietary therapeutic platform is able to target known and novel cancer antigens. The therapies they develop are able to target tumor cells without providing additive toxicity to patients. 

The Takeaway:

Convergent was already a well-established biotech company when they decided they needed a new website. They were already in the clinical trial stage of their research, and needed a website to begin distribution in the near future. Our designer worked closely with the Convergent team to identify keywords and define the tone and aesthetic of the website. 

The Details:

In the first phase of this site build, our designer created a one-page site with a headline and key image. The Convergent team wasn’t afraid to take risks, and we were able to play with scale and color to make a dramatic impact. 

One of the Convergent team’s favorite details was the key image of a molecule getting blasted by radiation. It was important to them that the image not get cropped when scrolling through the site. This provided a particular design challenge, but the result is a stunning image that keeps Convergent’s work top of mind as users navigate the site. 

Clinical-stage biotech company

Wrapping up our best biotech website designs for 2022

The homepage of a biotech company has a big job—and there are many contributing factors. As you develop your website, think of all the factors mentioned here and how your homepage can reflect the best qualities (and avoid the poor ones). For the best results, work with a top-notch interactive agency like Ladybugz Interactive that has experience in the biotech industry. 

Need some help improving your biotech company website design? 

 

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