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Best Biotech Website Homepages in 2022

Amy Westebbe

Amy Westebbe

Amy guides our client's content strategies when it comes to website design, growth-driven design, SEO, and brand development. She helps our B2B brands, improves their value propositions and ROI.
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Our best biotech websites for 2022 from stealth-mode, startup and early growth companies.

Our digital agency presents the best biotech website homepages of 2022 for stealth mode, startup and early growth companies in the biotechnology verticals such as, drug discovery, therapeutics, genomics and informatics.

Can your biotech website’s homepage hold your audience’s attention? Two facts tell us how hard it is. First, biotechnology is a highly competitive market with an expected annual growth rate of 15.83% from 2021 to 2028. Second, people form an opinion about a website in less than two-tenths of a second, often from landing on the homepage. The bottom line is whether or not your biotech homepage can hold its own in a booming industry.

Is the CEO Holding your Ugly Biopharma Website Hostage?

When you are startup or early growth biotech company, this is even more important as the eyes of investors, investigators and future teams make decisions about your company.

We’ll take a deep dive into 6 of the best biotech homepages of 2022 for early growth and startup biotech companies.

First,  let’s start by looking at what goes into creating a winning website for an early growth or startup biotechnology company.

Related Reading: 

A Biotech Company Homepage Design: Your How-To Guide

Biotech Website Design: What are your objectives?

Before jumping into list of best biotech website homepages, let’s start with a framework of what any website homepage should accomplish:

  • Create the right first impression 
  • Provide valuable, high-quality content to your key audience segments.
  • Effectively and quickly drive visitors to pages that matter to them. 
  • Reinforce your brand through visual and written content.

Related Reading:

Launching a startup biotech website: A complete guide from Seed to Series A

Cover the main content areas for your biotech website.

Biotech companies have different goals, scientific demands, and competitive challenges, and their website homepage will reflect these differences. At the same time, addressing most or all of the content areas below will increase your chance of meeting your homepage objectives

  1. The company’s mission and values
  2. The Unique Selling Proposition (USP), including the market need, the scientific challenge, the company’s solution, and why it matters 
  3. The science and technology behind the challenge and the company’s solutions
  4. The scientific and managerial expertise of the leadership team
  5. Current technologies, programs, and products—along with the research or drug discovery pipeline
  6. Investor or partner information

Related Reading:

Bulletproof marketing for your series A biotech startup

Meet the Best Biotech Website Designs we Created in 2022

No biotech homepage is perfect (if you find one, tell me!).

Still, we can determine which website homepages work, why they work, and what we love about them!

#1: Website Design for Clinical-Stage Biopharma Company, Palo Alto, California.

OrsoBio

The Company:

OrsoBio is a clinical-stage biopharmaceutical company developing first-in-class therapies to treat patients with severe metabolic diseases. Their work has groundbreaking implications for our understanding of diseases such as diabetes, and even organ failure.

The Takeaway:

OrsoBio’s new website is interactive, informative, and beautifully designed. Industry peers and investors alike can easily navigate the site to learn about OrsoBio’s innovations in pharma. The initial site is a miniature version, created on an expedited timeline to present OrsoBio’s work at an industry conference.

The Details: 

OrsoBio needed a new website to highlight their five drug development programs at an industry conference. Their team of medical doctors and PhD scientists had been working on these programs for years, but had no branding or website for their company.

Our digital agency began by working with OrsoBio to identify their goals for their logo and branding. We presented several concepts, and the client ultimately chose one that they felt encapsulated their work and their company ethos.

Using that branding as inspiration, our team designed and developed a custom WordPress website for OrsoBio in just a few short weeks. Our content specialists worked hand-in-hand with OrsoBio to do a complete messaging solution, including web copy and search engine optimization.

Their new website highlights the industry expertise of their team of medical doctors and PhD scientists, as well as the incredible work they do. The homepage features an interactive pipeline of OrsoBio’s five development programs, which are featured in more detail on the designated “science” page. Site visitors can learn about OrsoBio’s work through curated content and interactive graphics, as well as a catalogue of their published works.

Desktop computer featuring clinical-stage biopharma company OrsoBio's website

#2: Website Design for Public Biopharma Company, Leuven, Belgium.

Oxurion Therapeutics 

The Company:

Oxurion is a publicly traded biopharmaceutical company developing groundbreaking therapeutics for retinal disorders. Their work targets the leading causes of vision-loss in working-age people worldwide.

The Takeaway:

Oxurion Therapeutics website is boldly designed yet intuitive to navigate. Investors, clinicians, and patients alike can easily find the information they need at the click of a button. The site itself is designed to comply with European standards for publicly traded companies.

The Details: 

Oxurion needed a new website to highlight their innovations in the field of ophthalmological therapies. Their existing website wasn’t aesthetically pleasing, and was difficult to navigate. As a publicly traded European company, their website also had to meet certain requirements regarding investor relations. 

Our team worked closely with the international team from Oxurion to determine potential solutions for their biopharma website. Specifically, we customized every page to communicate to the appropriate audience, while still maintaining a cohesive feel throughout the site. 

The homepage and product page both have information about Oxurion’s main product, THR-149, and the diseases it treats written in layman’s terms. This allows potential patients to learn about this therapeutic in an approachable manner. 

Additionally, to comply with European regulations for publicly traded companies, our developers created an investor relations subdomain with the help of a third party. This subdomain matches the look and tone of the main site, and provides all of the required information for investors. 

Lastly, clinicians visiting Oxurion’s site can easily find information about Oxurion and their work through the custom search feature that our developers created. Users can search all of Oxurion’s publications, presentations, and other written materials by file format and publication type.

Image of publicly traded biopharma website on laptop

#3: Website Design for Biotech Accounting Firm, Cambridge, MA. 

Browne Consulting Group

The Company:

Browne Consulting Group is a finance and accounting firm that partners collaboratively with biotech companies and their investors. Their team of startup experts have supported 100 venture-backed life science companies from their earliest days to provide customizable, holistic accounting, finance, and HR solutions.

The Takeaway:

Browne Consulting Group’s website is easy to navigate, and communicates simultaneously with potential clients, employees, and venture capital companies. They outline available support services for growing life-science companies, highlight the current team and perks of working for Browne Consulting Group, and detail their industry expertise with dynamic statistics and information.

The Details: 

Browne Consulting Group grew considerably in a relatively short timespan. To keep up with the demand from prospective clients, this Cambridge bioscience accounting firm needed a website that would attract new employees. They offer a stronger sense of work-life balance than other accounting firms, but needed to convey that information in a genuine, humanized way. At the same time, they needed to continue to assure clients that they can support their startup life science companies with their accounting and HR needs.

We worked closely with a team from Browne Consulting Group to identify the core needs of this new website, and to convey all of the necessary information to different audiences simultaneously. We meticulously researched the nuances and trends of both biotech and accounting industry websites, incorporated design elements from both into Browne Consulting Group’s new site.

To demonstrate the benefits of working for this Cambridge accounting firm, our team of copywriters worked with current Browne Consulting Group employees to create case studies about their experience. Through these profiles, employees shared about their increased work-life balance and opportunities for career growth. Throughout the rest of the site, there is information about tangible benefits of working for Browne Consulting Group, such as shorter work weeks and attractive bonus options.

In order to convey Browne Consulting Group’s expertise and competency to prospective clients and venture capital companies, our design team created a custom, interactive graphic that outlines the accounting firm’s process. This graph shows viewers a dynamic timeline from seed company through IPO process, and how Browne Consulting Group helps every step of the way.

Biotech Accounting Firm Website Design Image Example

#4: Website Design for Biotech Start-Up, Berkeley, CA. 

Nanotein Technologies

The Company:

Nanotein created the world’s leading ex vivo CAR-T expansion technology. Their platform uses less time and fewer T cells than competitor reagents to produce clinically potent CAR-T cells. Nanotein’s technology has the potential to greatly improve the speed and efficacy of certain cancer therapies.

The Takeaway:

Nanotein’s website is as stunning as it is practical. Custom animations and informative excerpts highlight Nanotein’s groundbreaking technology. Interested researchers from companies, institutes, and universities can easily request a free test kit from Nanotein with the click of a button.

The Details: 

When Nanotein Technologies needed a new custom website to showcase their product, they wanted a digital agency with expertise working with biotech startups. Ladybugz has a reputation for excellence in this field.

Nanotein had a short timeframe for this project, as they wanted their new website ready for launch before attending a biotechnology conference at the end of April. This was not a problem for our digital agency. Working on an accelerated timeline, we worked closely with the team at Nanotein to outline their goals, identify their ideal aesthetic, and understand their voice. Our designer and our copywriter worked closely with the client and with one another to craft every element of this custom website. They spared no detail, and ensured that the layout, imagery, and text of each page was suited to the target audience.

Most importantly, Nanotein needed an easily accessible page where interested scientists could request a free sample of their product. The feedback they receive from peers will allow them to improve and expand their technology, and is crucial for the future of their work. We were very deliberate about including a call to action in several places throughout the site where potential users could easily request this free test kit.

Nanotein is in the early stages of introducing their technology to the scientific community at large. As their company evolves and their priorities shift, they can easily change their website to reflect that. Nanotein’s technology has serious implications for the future of cancer therapies, specifically tumor reduction. Their new custom website allows them to share their work with scientists across their field and potentially expand this groundbreaking technology.

#5: Website Refresh for Biopharma Company, Laguna Hills, CA. 

Amberstone Biosciences

The Company:

Amberstone Biosciences is a preclinical biopharma company in Laguna Hills, CA. They develop immunotherapeutics with a specific focus on single-cell biology. Their work has the potential to advance treatments for difficult-to-target diseases, benefitting patients with unmet needs. 

The Takeaway:

Amberstone’s newly redesigned website highlight’s their innovation in the field of single-cell technology. Through dramatic imagery and informative yet accessible text, they are able to communicate their message to investors, peers, prospective employees, and patients alike. 

The Details:

Our writers and designers worked closely with the team at Amberstone to create a sleek, modern website that caters to their target audiences. Amberstone needed to convey their message to a wide array of readers: potential investors, prospective employees, hopeful patients, and peers in the industry. To achieve this, the language of the website needed to be thorough enough to explain their science, but basic enough to be understandable for readers with no scientific background. 

To achieve this, we focused heavily both on imagery and on wording to carefully craft this content with all audiences in mind. Visitors to the site can read about Amberstone’s work in language that is both informative and accessible, regardless of background. For investors or scientific peers, the “science” page of Amberstone’s website shares more details of their current research. On this page, there is also a call to action button to collaborate with Amberstone.

Lastly, prospective employees can easily learn more about the benefits of working for Amberstone on their “careers” page. Using dynamic graphics, we illustrate the perks and work/life balance at Amberstone before prompting people to apply for a job. 

Amberstone Website Example, Laguna Hills CA

#6: Genomics/Bioinformatics consulting in Phoenix, AZ.

Fulcrum Genomics

The Company:

Fulcrum Genomics is a bioinformatics consulting company based in Phoenix, AZ. They help scientists process, measure, and observe massive amounts of data. Their cutting-edge scientific algorithms deliver value and insights that advance therapeutics and the understanding of human diseases. 

The Takeaway:

In September, 2021, Fulcrum needed a website refresh with a new, professional aesthetic that would demonstrate their expertise and capabilities. They also wanted to highlight their knowledgeable team, company values, testimonials, and case studies. 

The Details:

Our team particularly enjoyed the challenge of creating a moving graphic for the homepage that looks like a bold, bright, sequence of DNA. We used a black background to make the colors pop and captivate site visitors. 

One thing that stood out about this project was how closely we were able to work with the client. The point person on the Fulcrum team was familiar with WordPress, and we gave them early access to the backend of the website for increased collaboration. 

fulcrum genomics website design

 

Award-Winning Biotech Website Design Using an Agile Process

#7: Clinical-stage Biotech Company in Boston, MA

Cugene, Inc. 

The Company:

Cugene Inc. is a clinical-stage biotech company in the Boston area. The company is spearheading the development of precision immunology and oncology medicines. Their work is addressing the unmet needs of people with certain cancers and autoimmune diseases. 

The Takeaway:

In November, 2020, Cugene reached out for a complete website refresh. Although they were already five years old, they needed a sleek, modern website that would convey their sophistication as they transitioned from preclinical to clinical. They wanted this site to emphasize their growth potential to attract investors and talent alike.

We led the Cugene team through our agile discovery process to understand the message and tone they wanted for their new site. We were able to design elements of the site that could convey the gist of Cugene’s work without sharing not-yet-public details. The result was a site that provided a “dramatic improvement” to the company image, according to Cugene. 

#8: Biosciences Start-up in Silicon Valley.

Alamar Biosciences

The Company:

Alamar Biosciences is a leader in the field of proteomics, the study of cell proteins. They have created RNAscope, a technology that is the gold standard in their industry. Their latest work has the potential to significantly improve our ability to detect and prevent common diseases.

The Takeaway:

This homepage is beautiful, sophisticated, and impactful. Don’t take our word for it, though. Its design, functionality, and other outstanding features earned our digital marketing agency a Web Excellence Award for outstanding website for bioscience.

The Details: 

When Alamar needed a custom website to recruit investors and subsequently employees and clients, they reached out to our digital agency. The Biosciences company had a four-week window and limited budget for this project. Our UX and web designers worked closely with biotech organization to design the look and feel of the website, and came up with several options to move forward. The Ladybugz team designed, developed, and launched this custom website within the timeframe. Alamar noticed an uptick in inquiries almost immediately.  

Ladybugz created a website that continues to evolve with Alamar Biosciences as their needs shift. After the launch of their website, they acquired $80 million in funding. The technology they have been able to develop could have an enormous impact on healthcare overall. Their website is sophisticated enough to highlight their success in the field of bioscience.

Currently the Silicon Valley based biotech is working on an integration with Greenhouse to attract and convert new employees. That feature will be launched in a phase 2 approach in early 2022.

A Website with Focused Design with a Call to Action: 

Alamar Biosciences needed a site that would highlight their technology and attract investors and employees. That’s why we created a homepage that guides users to three main pages: Technology, Team, and Careers.

This homepage is elegantly simple. With just two clicks, site visitors can read about Alamar’s impressive technology and learn how to join their growing team.

Biotech Startup Website Design Example

#9: Therapeutics Biotech in Boston, MA.

Pledge Therapeutics

The Company:

Pledge Therapeutics is transforming and evolving the development of small molecule drugs. Their work is improving the disease-modifying abilities of the drugs they develop.

The Takeaway:

This biotech’s website is cutting edge and technologically impressive enough to highlight a company as innovative as Pledge Therapeutics. The clean design clearly highlights their separate biotech brands and technologies.

The Details:

Our digital marketing agency has a reputation for supporting early growth biotechnology companies. Ladybugz continues to support Pledge Therapeutics as they grow. Because we provided an agile development process, Pledge Therapeutics was able to undergo a phased web build. Pledge Therapeutics’ new, modernized website is built on a scalable WordPress management system that can change as the company grows. The phase 1 version of the company’s website was launched early Spring 2021 but the most recent phase two evolution of the website was launched in early 2022.

Dual-Purpose Website Design: 

The homepage features stunning design that is simple to navigate. This site needed to distinguish and highlight Pledge Therapeutics’ biotech brands and technologies. We used simple animations to draw attention to the company’s various features without having to leave the homepage.

Biotech Website Example Photo

#10: Early Growth Genomics Company, San Diego CA.

Eclipse BioInnovations

The Company:

Eclipse BioInnovations works to identify and understand RNA mechanisms. Their technologies allow scientists to optimize their biological and therapeutics research, and have implications for the future of RNA medicines.

The Takeaway:

The new site we built for Eclipse BioInnovations stands out among competitors and other RNA solutions. There is a clean and easy-to-use e-commerce function that allows customers to order and track delivery all in one place.

The Details: 

Eclipse BioInnovations reached out to us to create a new, modernized e-commerce website. Ladybugz partnered with Eclipse to improve and scale their web presence. We helped them create new content and improve their messaging. 

We continue to use improved analytics and lead generation tracking tools to increase web traffic to Eclipse BioInnovations.

Highlight Products:

This e-commerce homepage links visitors to Eclipse BioInnovations’ various products. Stunning interactive animations catch the viewer’s eye and draw them to learn more about each and every feature on the page.

Genomics Biotech Website Ecommerce Design

#11: Expanding Biotech Contract Research Organization (CRO), Cambridge MA

Avastus Preclinical Services

The Company:

Avastus Preclinical Services provides critical infrastructure to the research industry, from temporary housing for researchers to lab space. Their services facilitate the work of biotechnology startups, R&D groups, multinational firms, and more.

The Takeaway:

The work that Ladybugz did for Avastus increased their web traffic by 200%. Their website highlights their state-of-the-art biotechnology facility with illustrations, photos, and video.

The Details:

When Avastus expanded to a second location in Cambridge, MA, they wanted to expand digitally as well. They hired Ladybugz for a full-scope branding and web development project. This included photography and videography, SEO and social media consulting, and web support. Avastus appreciated the improvements to their site’s usability and architecture. They were particularly impressed with the way the Ladybugz team worked together and with them to successfully implement these changes.

Captivating Video: 

The highlight of this biotech homepage is a video that plays at the top of the page. Viewers are immediately drawn in with a sneak peak of the state-of-the-art labs available at Avastus Preclinical Services. While watching the video, site visitors can read short blurbs that highlight the distinct features available through this biotech company.

Biotechnology Website Design Example

#12: Bioinformatics Organization, Cambridge MA

Terra.bio

The Company:

Terra built an open platform to connect scientists to each other. They allow researchers to access shared datasets and tools, creating an accessible and equitable resource for the global research community.

The Takeaway:

We  helped the Terra.bio team build an elegant website to focus on their mission of advancing scientific discovery worldwide.

The Details:

For Terra’s mission to work, researchers needed to be able to find them online. Terra came to Ladybugz Interactive seeking a marketing website that would highlight their application and provide support for users. 

Our web development agency created a website for this biotech non-profit on a scalable content management system. This website includes customer support and forum API seamlessly integrated into the website. We helped Terra build a custom blog and various feed features. Lastly, we empowered Terra to use Google Tag Manager and Google Analytics for advanced data analysis. 

Data that Speaks for Itself: 

Site visitors are immediately drawn to impressive stats about Terra. The homepage highlights the large, growing amount of Terra users and their millions of study participants. Stunning visuals then prompt people to learn more about unique features of Terra. Viewers don’t need to scroll to see impressive data or an informative video. As they do navigate deeper into the homepage, however, more details highlight the possibilities offered by this biotech company.

Bioinformatics Website Development Example

#13: Biomedical Startup San Francisco, California

Ionic Biomedical

The Company:

Ionic Biomedical specializes in retinal disorders. Their technology works to reverse diabetic macular edema, a disease that has affected the vision of millions of people worldwide.

The Takeaway:

Ionic Biomedical is located in San Francisco, but chose to work with Ladybugz Interactive because of our specialty designing and developing websites for bioscience companies. 

This biotech’s website highlights the research and therapies developed by Ionic Biomedical to attract new investors. We achieved a modern, sleek website that showcases Ionic Biomedical’s groundbreaking work.

The Details:

Ladybugz Interactive Agency created a custom website for Ionic Biomedical on a WordPress content management system. The team at Ladybugz was able to work on Pacific time to ease the process for this west-coast client. Additionally, we were able to complete the project within their limited timeframe and budget. 

We continue to work closely with Ionic Biomedical to grow and maintain their website.

Eye-Catching Design: 

Ionic Biomedical is doing groundbreaking work in the field of retinal disorders. A striking visual of a human eye captivates site visitors. Just below that, simple graphics and short blurbs help viewers understand the importance of the work done at Ionic Biomedical. The page ends on a call to action, and people can contact Ionic Biomedical with the click of a button.

Biotech Website Displayed on a Computer Screen

Wrapping up our best biotech website designs for 2022

The homepage of a biotech company has a big job—and there are many contributing factors. As you develop your website, think of all the factors mentioned here and how your homepage can reflect the best qualities (and avoid the poor ones). For the best results, work with a top-notch interactive agency like Ladybugz Interactive that has experience in the biotech industry. 

Need some help improving your biotech company website design? 

 

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Our best biotech websites for 2022 from stealth-mode, startup and early growth companies. Our digital agency presents the best biotech website homepages of 2022 for