Online lead generation and SEO should be a part of your company’s marketing strategy. Considering the speed with which we consume online media, meeting the demand is, without a doubt, a challenge. It’s not always easy to put out quality material and, what’s more, establishing a unique voice among a sea of brands can be challenging.
Here are ten content ideas for to helping you and your team come up with quality content to help you cut out your own niche in the information highway.
1. Comprehensive guides for services or products
If your business focuses on sales of a particular item, then your blog will more than likely have multiple posts introducing potential clients to the uses and benefits of your product vs other brands and varieties. While these posts are great for inbound marketing, they will usually get lost in the sheer volume of other similar posts on competitor’s websites.
To best help yourself stand out to try to write a “comprehensive” or “ultimate” guide to buy your product. Include industry information and links to your other posts to increase SEO. As an added bonus your website will stand out as authoritative and most trustworthy.
2. Interactive and Engaging Posts
Most people don’t have the time nor the patience to read large bodies of text. According to the Nielsen Norman Group, most users spend about 20% of their time scanning the text on a page. Most people spend about less than a minute on an average website.
Since your end goal would be to communicate your message or idea to potential buyers or site visitors, it would be a better idea to try using interactive graphics or even infographics that will convey the most information using the least amount of space.
3. Try an “Ask The Columnist” style
Although this type of column is usually reserved for newspapers, having a daily or even weekly blog post that answers visitor questions has the potential to keep readers interested enough in your blog that they will keep returning. The idea behind this “ask the columnist” style is that it adds a human element to the website making it seem to visitors that they’re accessing an actual storefront rather than a mechanized web page.
4. Tie in Current Events
Search engine optimization (SEO) is the heart and soul of most blog posts since they help determine the likelihood someone will read the content. One natural way to draw attention is to take advantage of the rise of the twenty-four-hour news cycle. If you can find a way to tie in your service or product to a current event that is already gaining widespread attention, you can use it as leverage to advertise your company’s goods or services.
5. Conveying information as a story
There’s a reason most people can’t stand textbooks but novels sell like hotcakes. People love stories and would rather be engaged in a story rather than have to read large volumes of information.
Try writing your next blog post in the form of narrative. It could be first person or third person, but the aim is to keep it interesting yet relevant to your blog’s topic.
6. Collaborative Posts
Sure there are a TON of different competitors online, but why should that be an obstacle? Social media has taught us that collaborations are one of the easiest tools to expose yourself to new audiences. Consider collaborating with a colleague or partner in your industry to write a collaborative post. This helps people from a wider following to take notice of you.
7. Updated Content
The last thing you want is to have your blog look like it isn’t being curated and accumulating old content. Instead of coming up with a completely new topic, you can try writing an update to an older blog post. By recycling older content and updating the information on your website your readers will know that you keep your website up-to-date and will be more likely to visit again.
8. Ask Followers On Social Media
Sometimes it’s best to go straight to the source and ask followers what they’d like to hear about. Content marketing can be tricky when you’re trying to guess what to cater. If you flip this formula on its head and conduct a poll on platforms like Instagram and Twitter you can stay one step ahead of the game.
This is similar to the use of infographics except that it requires much less work and is more cost-effective. Using a picture based blog you can capture the attention of a much wider audience without having to worry about holding their attention with wordplay. Pictures can be shared among people of various languages and can be spread on your own company’s Instagram, Facebook, or Twitter page.
10. Guest writers
Sometimes it’s nice to take the pressure off and let someone else do the job for you. The internet has a plethora of writers and content creators that are always looking to expand their sphere of influence. Using a guest writer can be a great way to help them get the exposure they are looking for while you benefit from an influx of potential new readers.
HAPPY CONTENT MARKETING!
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