Boston Company Website Design

JB Sash & Door has been a trusted leader in windows and doors in Boston, Massachusetts and in New England for more than 80 years. What started as a family-owned custom millwork shop, has grown into a diverse, multigenerational team of commercial and residential window and door experts. Their historic window recreations can be found in every corner of Boston, and they are the largest distributor of Marvin products in New England.

Industry:

Local & Growing

Client:

JB Sash and Door

Solution:

Website Design, Development, SEO

THE CHALLENGE

Historic Boston Company Needed a Modernized Website to Better Reflect the Brand

JB Sash & Door approached our digital agency looking to showcase their extensive catalog and rich history in the greater Boston area. They wanted to condense their old, too-large Boston company website into something more manageable and easier to navigate. Additionally, the team at JB Sash wanted to create a portfolio for both commercial and residential projects. Lastly, they wanted to convey a personal New England experience that differentiates them from their more corporate competitors.

Our web design and development team had to consider several audiences for this new site. In that regard, JB Sash works closely with Boston contractors and architects but also has critical information for homeowners.

"They really pushed us to dig deep as a company to bring forward our identity, not just the product and services we offer."

JB Sash and Door

THE SOLUTION

A New Website and Digital Strategy for a Multigenerational Company

Our Boston digital agency has worked with family-owned and historic-brand companies across New England. Our team of writers, designers, and developers worked with JB Sash to understand the unique needs of the architects, contractors, and homeowners who would need to use this new site.

The homepage immediately introduces the stunning products that JB Sash offers and demonstrates their expertise in the field. The new About page walks readers through the rich history of JB Sash in Boston over the last 82 years and presents their vision for the future. Every page includes personal touches, such as photos of the JB Sash team and information on how to connect with them directly.

Architects and contractors can find information about the extensive services that JB Sash offers for both commercial and residential projects. They can view a selection of JB Sash products online, or easily an appointment with a representative in the Boston showroom.

There is an entire resource section for homeowners in the new JB Sash Inspiration Center. From here, site visitors can read about past projects, tips and tricks about windows and doors, how-to guides, and more.

Ladybugz Interactive Agency has designed websites for several local Boston companies along with residential construction companies.