Alamar Biosciences in Silicon Valley CA had several challenges when it came to building a new website. To start the biotech startup only had only a one page contact from website. Next, they were about to announce their next series of funding to partners and investors. The company had not yet discovered its brand and voice. The company required a partner who could help guide them through the branding, design, messaging and content.
The company rushed through a logo design project with another vendor. Therefore, was not 100% happy with the font choices. To help solidify font choices that would suit the business font expertise was necessary. Overall, the company desired to have a polished, high-end brand that would attract future investors, partners, and team members.
Lastly, the bioscience company had a four-week timeline/deadline it needed to hit. With that in mind, the company had to hire a company they could trust to get the job done in that time period.
After interviewing our digital agency and meeting the team, Alamar Biosciences decided to trust our Boston web design experts to partner with them to complete this important project.
Our team started with a kick-off discovery meeting to learn more about Alamar Biosciences and help them define their voice and digital strategy. Our team worked through font choices, images and photos to help bring the brand to life. The team presented Alamar Biosciences with some different design directions a more modern and sleek design vs. a traditional design.
The Alamar team chose a bold modern biotech homepage design to captivate its audiences and further explain its offerings. Throughout the process, our team offered worksheets to help the Alamar Biosciences team with content and the site’s SEO. With two-meetings a week, we were able to keep everyone on track and meet our tight deadline.
With a seamless launch, Alamar Biosciences went live and has since experiences a flurry of inbound leads and inquiries. Our team at Ladybugz Interactive continues to support Alamar Biosciences through their stealth mode growth period as their trusted digital agency partner.
In 2022, Alamar Biosciences expanded its website to highlight and promote its products in the field of proteomics. The website was restructured, expanded, and redesigned to match a new brand and product expansion. We used an agile, collaborative process to work with Alamar’s marketing team and internal design resources.
New pages also included events and highlights, individual product pages, and news and whitepapers. The project also included the implementation of a new SEO strategy on the website.
The Alamar internal marketing team required some help with social media implementation and growth. Our social media team implemented our “Digital Growth Jumpstart Package,” which included branded graphics for social media content, assisting with content, and scheduling social media for the biotech company. We continue to support the digital marketing team at Alamar with social media implementation, content creation, and website growth and SEO.
